Hey there! How's it going? I'm Collin Lloyd.

I write and design for people running for something, fighting for something, or trying to get a message past a distracted electorate.

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Portfolio

Selected work

A few favorites across video, branding, web, social, and press. Every piece here was made for an actual client, on a deadline.

Video

Cindi for Senate Launch Ad

Cindi Clayton for Indiana State Senate · 2026

The video that launched Cindi's 2025 campaign. I wrote, directed, and cut it, then ran it across every platform on day one, where it pulled thousands of views.

A launch video sets the whole first impression: tone, message, and momentum, all in under two minutes. I took this one from concept to final cut, writing the script, storyboarding the shots, and directing the shoot.

Wrote, storyboarded, and directed the full production
Rolled it out across every platform on launch day, the campaign's first public moment

Branding

Cindi for Senate Brand Identity

Cindi Clayton for Indiana State Senate · 2026

I built Cindi's entire visual identity, from the logo and colors to the website and messaging.

Cindi started with no brand at all. I designed one that holds up everywhere it lands, from a yard sign to the homepage: logo, color system, type, and a messaging framework I carried across every touchpoint.

Designed the full identity: logo, color system, and typography
Rolled it out across the website, social graphics, and print

Branding

Erik Hurt for Congress Graphic Work

Erik Hurt for Congress · 2024

I designed a sharper look for Erik's congressional run: new logo, type, colors, and social graphics.

Facing an open seat for the first time since 2010, Erik's campaign needed to look the part. I rebuilt the logo, type, and color system, and established a new retro-futuristic design system.

Rebuilt the logo, typography, and color system
Carried the refresh across every social graphic

Website

Cindi for Senate Campaign Website

Cindi Clayton for Indiana State Senate · 2026

A campaign site built on Squarespace, then pushed well past the template with custom CSS and assets.

Stock templates couldn't carry Cindi's brand, so I stopped fighting them. I hand-wrote CSS and built custom assets on top of Squarespace until the site read as fully bespoke, not a theme.

Hand-wrote the CSS to break past Squarespace's template limits
Designed the graphics and page layouts to match the campaign brand

Visit site

LinkedIn post written for the Natural Gas Supply Association

Regional Conference Tour Recap

LinkedIn · Natural Gas Supply Association · 2026

A LinkedIn recap of the NGSA CEO's regional conference tour, written and designed to keep the momentum going.

The NGSA CEO had just finished a run of regional conferences, and the team wanted that energy on LinkedIn. I wrote and designed a recap that pulled the whole multi-city tour into one clear, on-brand post.

Wrote the copy and designed the visuals from scratch
Kept NGSA visible and on-message between bigger releases

TikTok

Cindi for Senate on Micah Beckwith

TikTok · Cindi Clayton for Indiana State Senate · 2025

When Lt. Gov. Micah Beckwith's visit to Southern Indiana hit the news, I scripted and shot a fast response for Cindi. It reached 27K+ views.

27K+ views 2.2K+ likes

Beckwith's visit was local news for about a day, so speed mattered. I scripted and produced a short-form video fast enough to catch the moment while people were still talking about it.

Scripted and produced the whole thing on a same-week turnaround
Hit 27K+ views and 2.2K+ likes, far above the campaign's usual reach

Press Release

NGSA Releases 26th Annual Interstate Natural Gas Pipeline Cost Recovery Analysis

Natural Gas Supply Association · July 2026

I wrote NGSA's 26th annual pipeline cost-recovery release, turning dense technical data into something utilities, regulators, and reporters could actually use.

The source material was dense pipeline cost data. I wrote and formatted it into a clear, publication-ready release for utilities, regulators, and industry press, continuing a reporting series NGSA has run for 26 years.

Wrote and formatted the full release straight from the technical data
Kept NGSA's 26-year reporting series going for its national audience

Read the release

About Me

It's nice to meet you!

I'm Collin! I was born and raised in Southern Indiana, surrounded by corn fields and some of the most beautiful sunsets you've ever seen. Now, though, I'm based in St. Louis, Missouri, where I am a Senior studying Political Science and Graphic Design at Washington University in St. Louis.

I've long been intrigued by how visual communication in public affairs can change perceptions and sway opinions. I spent the summer after my freshman year on Capitol Hill, logging constituent calls, giving tours, and sitting in committee hearings, giving me my first real taste of what goes on behind the scenes. Call me crazy, but I fell in love. I spent the rest of that summer leading design and messaging for Erik Hurt's 2024 congressional campaign for IN-08. The following summer, I built the visual identity and website for an Cindi Clayton's Indiana State Senate campaign, while building an effective messaging strategy for social media. Each of those roles comes down to the same question: how do you get someone who isn't paying attention to stop scrolling and listen to what a candidate has to say?

Outside the office

Outside of work, I'm behind a drum kit or a DJ booth, which might explain why I think about rhythm even in a press release or campaign video. I'm a huge fan of the Colts & IU Football (go Hoosiers!), and am currently re-watching Parks & Rec for the... 5th time. I know.

Got a question? Contact me!

You deserve to be heard. I'll help you find your audience.

I'm always happy to talk about campaigns, causes important to you, and creative work. Reach out and I'll get back to you quickly.

collinlloyd04@gmail.com LinkedIn